The FIAM monobrand store in Beijing redefines the way we perceive design. The shapes, materials, and colors interact harmoniously, creating an atmosphere of serenity that transforms the FIAM space, characterized by determined tones where glass becomes solid and opaque.
This visual dialogue instills a sense of calm and invites visitors to immerse themselves in a unique sensory experience.
The FIAM Moods integrate perfectly with the brand’s iconic furnishings. The exhibition path celebrates innovative materials such as DV Glass and fused glass, enriched by elegant marble and metal finishes.
The pure volumes of sideboards, bookcases, and consoles blend with tables, mirrors, and shelves, creating a visual balance between full and empty, telling the brand’s aesthetic vision.
The FIAM monobrand showroom showcases iconic pieces such as the Ghost by Cini Boeri, winner of the Compasso d’Oro, and the Shell table by Ron Arad, a true glass sculpture. These masterpieces embody the innovative spirit and craftsmanship of FIAM Italia.
Giacomo Mornico
Irene Sartor
Marco Tonet
Nicola Carpene
Simone De Gasperin
Webkolm
