Sophisticated

FIAM Italia

Beijing
 

Located on the fourth floor of the iconic Easy Home Mall, in the bustling heart of one of China’s most dynamic metropolises, the FIAM Store in Beijing stands out as the most prestigious showcase of Italian and international design.

This 200-square-meter exhibition space is the first FIAM monobrand store on the Asian continent and represents a significant milestone for the brand founded by Vittorio Livi in 1973.

A New Exhibition Concept

The FIAM monobrand store in Beijing redefines the way we perceive design. The shapes, materials, and colors interact harmoniously, creating an atmosphere of serenity that transforms the FIAM space, characterized by determined tones where glass becomes solid and opaque.

This visual dialogue instills a sense of calm and invites visitors to immerse themselves in a unique sensory experience.

Elegance and Innovation

The FIAM Moods integrate perfectly with the brand’s iconic furnishings. The exhibition path celebrates innovative materials such as DV Glass and fused glass, enriched by elegant marble and metal finishes.

The pure volumes of sideboards, bookcases, and consoles blend with tables, mirrors, and shelves, creating a visual balance between full and empty, telling the brand’s aesthetic vision.

Design Icons on Display

The FIAM monobrand showroom showcases iconic pieces such as the Ghost by Cini Boeri, winner of the Compasso d’Oro, and the Shell table by Ron Arad, a true glass sculpture. These masterpieces embody the innovative spirit and craftsmanship of FIAM Italia.

Contact the reseller

Indirizzo
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4th Floor, Jingzhizun Import Hall, No.65 North Fourth Ring Road East
Chaoyang District, Beijing Cina

Web design

Giacomo Mornico
Irene Sartor
Marco Tonet
Nicola Carpene
Simone De Gasperin
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