Inauguration of the FIAM flagship store in Beijing
FIAM Italia Opens its First Global Monobrand Store: A Celebration of Made in Italy Excellence
In a landmark event, FIAM Italia, renowned for its innovation in curved glass furniture, proudly unveiled its first monobrand store in the world. Situated in the prestigious North Easyhome in Beijing, this new showroom marks a significant milestone in the brand’s global expansion, bringing Italian craftsmanship and design closer to the Chinese market.
The inauguration ceremony was led by Italian Ambassador Massimo Ambrosetti, who spoke about FIAM’s pivotal role in elevating the global status of Made in Italy as a symbol of excellence in craftsmanship, design, and innovation. His presence underscored the importance of FIAM Italia’s achievement, which not only highlights the company’s success but also reinforces Italy’s leadership in world-class production.
Francesco Livi, representing the second generation of the Livi family, also played a central role in the event by inaugurating the showroom, demonstrating the continued passion and expertise behind the brand.
To further enrich the celebration, world-renowned Italian artist Silvio Cattanei showcased a stunning collection of glass artworks. His collaboration with FIAM Italia exemplifies the brand’s commitment to pushing the boundaries of glass not only as a material for furniture but also as a medium for fine art. These exclusive pieces, crafted using FIAM’s signature techniques, transform functional items into masterpieces, highlighting the company’s seamless integration of creativity, craftsmanship, and cutting-edge innovation.
This synergy between art, design, and technology positions FIAM Italia as a trailblazer in the Chinese furniture market. The brand introduces a fresh concept where traditional Italian craftsmanship meets modern innovation, redefining furniture as not just functional, but as an expression of artistic vision.
The opening of FIAM’s first global monobrand store is a powerful testament to the enduring allure of Made in Italy. More than just a geographical indication, Made in Italy embodies a legacy of excellence rooted in meticulous material selection, forward-thinking design, and unparalleled craftsmanship.
With over 50 years of history, FIAM Italia has consistently pushed the limits of what is possible with glass, transforming a delicate material into bold, functional works of art. This vision, born from founder Vittorio Livi’s ingenuity and carried forward by his family and the dedicated FIAM team, has made the company a global icon in furniture design. The brand’s journey is decorated with numerous international accolades, including the prestigious Compasso d’Oro awards, yet its true strength lies in its commitment to social responsibility and its contributions to the cultural and economic development of its local community.
At the heart of FIAM Italia’s success is its people—the artisans, designers, and innovators who bring the company’s vision to life. The brand not only creates beautiful furniture but also meaningful experiences that encapsulate the essence of Italian design for a global audience.
As we celebrate the opening of this flagship store, we are reminded of the extraordinary achievements that result from passion, expertise, and dedication. This milestone serves as a symbol of Italy’s enduring influence in the global design landscape and stands as a tribute to the continued prestige and strength of the Made in Italy label.